I agree that many readers of dark fiction happen to be
middle-aged women. In fact the NY Times recently reported a
slip in sales of romances and suggested that these readers
seem to be buying blockbuster thrillers (once viewed as
"man's" books.) What I was trying to suggest is that
publishers may view readers as I described. Thus, when buying
first mystery novels that sell mainly in hardback to
libraries, they are more likely to go with a "cozy" than a
hardboiled. Perhaps there is some other explanation of the
problem I outlined. Or maybe the problem doesn't exist.
I know, when I go to mystery conventions and sit at a banquet
table with a mixed group of fans, largely women, from parts
of the country I never visit (e.g. small towns and cities in
the midwest), I always ask what they read. Almost universally
it's a mixture that includes some pretty dark stuff.
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