Re: RARA-AVIS: Re: product placement

Mari Hall (found.dead.in.texas@airmail.net)
Wed, 06 Jan 1999 08:22:22 -0600 Dixie, but it's not as good as Jax and I don't think a Cajun worth his
salt would be caught drinking it.

from Mari Hall found.dead.in.texas@airmail.net

dspurlock@humana.com wrote:
>
> <<I've noticed that James Lee Burke always makes reference to Jax beer and
> Dr. Pepper in his Robicheaux series.>>
>
> Jax -- and to some degree, I guess -- Dr. Pepper have regional
> associations, particularly Jax beer. And these lend authenticity to the
> atmosphere, I suppose. But there's another beer brand with local/regional
> ties to Louisiana (I can't recall the name at the moment) and I don't
> recall seeing it mentioned as often in Burke's novels. Maybe there's some
> kind of socio-economic beer pecking order I'm not aware of that's at play
> here. -- Duane
>
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