Re Bill's question below:
"I recall reading a review that pointed to Ian Fleming as one
of the first,
if not the first, to consistently use product names, where a
typical
realist might use generic nouns. Anyone locate this practice
before
Fleming?"
Hammett and others would specifically mention cigarettes or
tobaccos, ammo
and weapon brands, specific types of cars, occasionally
beers. - Jim
Doherty
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