In a message dated 12/11/08 5:45:19 AM, karabair@gmail.com writes:
>
> (2) The purpose of having content in the magazine that isn't in the
> trade is to induce people to buy the issues rather than the
> collections, which is the only way for the book to survive in the
> direct market. It's not an issue of needing to "get smart," it's a
> deliberate marketing strategy.
>
it's a secondary market. the issues come out first, like hardcovers. the
compiled volumes always follow, like paperbacks. by that time, anyone who
wanted to buy the stories in serial form, would have
John Lau
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