Steve Novak wrote:
>it is true that they are called Giallo in
italian....and if I¹m
>not mistaken it is because of the color of the cheap
pulp paper...
>
In 1929 Arnoldo Mondadori, then (and now) the biggest Italian
publisher, decided to try and issue some detective novels in
a dedicated book series. He gave the covers a yellow
background, with an illustration encased first within a red
hexagon, later within a red circle. The first novel in this
series (called "I Gialli Mondadori") was "The Benson Murder
Case" by S.S. Van Dine. Mondadori's big stroke of genius was
the decision to sell those books in newstands, not in
bookshops. The success was huge, especially when Mondadori
started to publish Edgar Wallace's novels. 75 years later, I
Gialli Mondadori are still alive and kicking.
Best, Luca Luca Conti
------------------------ Yahoo! Groups Sponsor
--------------------~-->
$9.95 domain names from Yahoo!. Register anything.
http://us.click.yahoo.com/J8kdrA/y20IAA/yQLSAA/kqIolB/TM
--------------------------------------------------------------------~->
RARA-AVIS home page: http://www.miskatonic.org/rara-avis/
Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/rara-avis-l/
<*> To unsubscribe from this group, send an email
to:
rara-avis-l-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
This archive was generated by hypermail 2b29 : 23 Aug 2004 EDT